Posted by Bradley | Posted in online marketing | Posted on 26-08-2010
To just about any website owner, traffic is their lifeblood and receiving more of it looks like it’s a never ending pursuit. More traffic generally results in more sales and a noticeable difference in your website. For any serious online business owner, the ability to buy targeted web site traffic needs to be grabbed with both of your hands and wholly utilized.
There’s no such thing as too much traffic, but there’s one fundamental distinction to make in terms of web site traffic. The distinction is between quality and quantity. Always keep in mind what the goal of your traffic is. Traffic that don’t result in your ‘most wanted response’ is dead traffic that does nothing more than to waste your bandwidth. If you are building a listing of leads or regardless if you are making direct sales, they key to success with your site is not in quantity, but in quality. It isn’t about traffic, but about targeted traffic. It’s this that can make the best difference.
There are many so-called traffic services spread everywhere in the web, each using a different sales hype and promise. If you are to buy targeted web site traffic you need to read meticulously. Some sources of traffic can actually damage your site – especially with the various search engines. Many of these services promising 10,000 ‘hits’ for $30 are only planning to take your money. Most of them operate with traffic robots that only fake clicks in your website. Without doubt the traffic will show within your traffic stats, but this is the only place where it’ll ever show.
This low-level ‘lazy’ traffic is nothing but a complete waste of time and expense and even if it’s supposedly ‘targeted’, it rarely ends in any sales or leads. Even the services that do not use traffic robots usually advertise your web site on traffic exchanges where men and women receives a commission to view your website and they’ve very little curiosity about what you need to offer.
If you are intending to spend money on getting traffic you should make it worthwhile. If you undertake however wish to succumb to the lure of a 10,000 hits weekly promise, then give it a go and see for yourself that this low level traffic is useless. Investing your hard earned money in good, solid proven sources of good quality traffic is the ideal solution. A vital aspect of any business is to focus on the long term effects and not to just jump into quick fix solutions. Web visitors is something that gets built over time and if done properly it will continue to keep enable you to get sales for years to come – without you having to do just about anything more. Quick fixes, even when they are doing work, never last long term and you end up working so much more for inferior results.
So, where should you buy targeted web site traffic? Well, there are lots of reliable sources, but here are three sources that I consider to be the three best sources that can keep bring you traffic for a long time.
2. Ppc (PPC)
Since Google launched their PPC advertising in 2000, hundreds of spin off’s flooded the internet. The concept is simple, yet ingenious and has revolutionized the way advertising works online. Essentially PPC traffic is cheap traffic and you’re able to determine exactly whom you need to target with your keywords. Because you are in complete control makes this an incredibly powerful strategy for buying traffic and with Google Adwords you can change virtually anything in your advertising campaign in minutes.
PPC advertising could be a bit tricky, but there are lots of good guides get a free guide here…) that will help you master PPC advertising. Once you do, it is among the most effective ways to buy highly targeted traffic. To get the most from PPC as a traffic source, you have to keep your advertising campaigns very focused and zoom in on a couple of keywords at a time. With PPC it’s not about volume of traffic, but about quality. Start with Google Adwords and keep testing and tweaking until you are happy with your returns. As a rough indication, a 50% bang for your buck is considered acceptable, but off course this depends by yourself standard.
When you have one of these brilliant campaigns installed and operating you can pretty much leave it on autopilot and just check in once a month or so. The powerful thing however, is when you begin to expand your campaigns to other PPC services. Once it works on Adwords, simply copy it on networks like Overture (Yahoo Search Marketing) and Kanoodle. This way you are pretty much certain that your campaign will work because all the testing was done in Adwords and you’ve refined it to a profitable point. You can easily multiply your traffic by ten without doing much more work by simply expanding to more PPC networks.